Merchant Analytics
The read on your business
Why: size curve skewed to ends; core selling out 9 days early; lost-sales signal recovered from 3 doors.
The analytics team turns raw retail data into a shared, current understanding of demand and performance that every other team builds on. It doesn't stop at charts — it surfaces the decisions hiding in your numbers.
- Demand forecastingUnit-level demand by style, color, size, and location — accounting for seasonality, lifecycle stage, and the pull of newness. A living forecast that re-reads as the season unfolds, not a number set once and forgotten.
- Assortment performanceHow every style, category, and cluster is really tracking against plan — sell-through, rate of sale, full-price realization, and margin — framed as what to do next, not just what happened.
- Size optimizationThe right size curve by style and cluster, so you stop selling out of the core and marking down the tails. Broken size runs get caught before they cost full-price sales.
- Newness forecastingCredible forecasts for items with little or no history, read across comparable styles, attributes, and launch patterns — so first receipts and reorders aren't a guess.
- Lost-sales recoveryQuantifies the demand you never saw — lost to stockouts, the wrong store, or the wrong size — and feeds that recovered signal straight back into planning and buying.